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Chief Marketing Officer: Fellowship | Q4 2022
Pre-program materials
Welcome! 👋
Initial assessment survey
Your orientation deck
How to use your dashboard
Exclusive Slack channel
Your action doc & reflective diary
Pre-work: 'my personal best'
Week 1: Leadership [Oct 31st]
Welcome to Week 1! 👋
Live tutorial: Your personal best [Oct 31st]
Live presentation: Leading a team and personal leadership [Nov 3rd]
Owning your marketing superpowers [Oneflow] (31:26)
Smart moves and failures - The biggest mistakes made as a CMO [Podcast]
Coursework #1: Leadership
Bonus content: Is CEO your next step as a CMO? [Podcast]
Week 2: Revenue generation [Nov 7th]
Week 2 incoming... 🚦
Live tutorial: Leaders around us [Nov 8th]
Live presentation: Revenue generation [Nov 10th]
Get the CFO on your side and the rest will follow [BPCE]
The four pillars of a high-performing revenue engine [PAAY] (31:05)
Coursework #2: The RevGen CMO
Week 3: The storytelling CMO [Nov 14th]
Welcome to week 3 👍
Live tutorial: Storytelling and the brand [Nov 15th]
Live presentation: Storytelling as a CMO [Nov 17th]
Great CMOs are great storytellers [Appear Here]
Driving brand loyalty and customer satisfaction [Panel] (52:04)
Coursework #3: Storytelling round-up & product
Break for Thanksgiving week [Nov 21st]
Break for Thanksgiving week [Nov 21st]
Week 4: The product CMO [Nov 28th]
Welcome back to week 4!
Live tutorial: The product mindset and solutions trap [Nov 29th]
Live presentation: Product, GTM and thinking like a PMM [MOVED to DEC 14th]
Should all CMOs be thinking like product marketers? [Dave de Courcelle]
Coursework #4: Product & Analytics
Week 5: The analytic CMO [Dec 5th]
Week 5: The penultimate week
Live tutorial: The analytic mindset [Dec 6th]
Live presentation: Data & analytics [Dec 8th]
Panel: The best tools to manage and optimize data-driven marketing strategy (58:13)
Panel: The data-driven CMO (55:27)
Coursework #5: Analytics
Week 6: The managing CMO [Dec 12th]
The final week: Week 6
Live tutorial: Managing a team [Dec 13th]
Live presentation: Team management [Dec 15th]
Cross-functional collaboration & engaging key stakeholders (52:20)
Top priorities of a new CMO
Coursework #6: Wrapping up
Wrap up
Satisfaction survey
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Your feedback
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Driving brand loyalty and customer satisfaction [Panel]
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